Caddo

Overview

CadDo is a comprehensive cloud-based platform designed to enable investors to make more sustainable and data-driven investment decisions. It offers real-time analysis of Environmental, Social, and Governance (ESG) data and Sustainable Development Goals (SDG) metrics, which were previously inaccessible to many investors. The platform includes three integrated applications: CadDo Website, CadDo Calculate (data modelling tool), and CadDo ESG (data visualisation tool).

Challenge

‍The main challenge was to design an intuitive, cohesive structure that seamlessly integrates the CadDo Website, CadDo Calculate, and CadDo ESG applications. Each component needed to operate independently while maintaining a unified user experience. Additionally, transforming complex data tables into user-friendly, visually appealing interfaces was crucial for enhancing user engagement, particularly for those accustomed to traditional coding or spreadsheet formats.

Process‍

To address these needs, I:
- Conducted UX research across team members to gather insights on user pain points and platform functionality requirements.
- Designed and tested wireframes for the website and each application page, ensuring alignment with CadDo's brand guidelines.
- Developed a sleek, user-centric UI for CadDo Calculate, transforming data tables into accessible formats. This UI was crucial for streamlining the model definition journey for users who previously managed data in cumbersome formats
- Created visual interfaces for the CadDo ESG application, with customizable filters for users to tailor metrics based on individual model needs.
- Iterated on the UX/UI designs based on user testing feedback, refining the information architecture and enhancing usability.

Outcome

‍The CadDo platform now offers an intuitive user experience across its website and applications, providing investors with accessible, actionable insights into ESG and SDG metrics. The integration of CadDo Calculate and CadDo ESG has enabled investors to model and visualise data effortlessly, making sustainable investment decisions more straightforward and informed.