WNBA

Overview

This project involves designing an augmented reality (AR) app for the WNBA, using Nreal Air glasses with eye-tracking technology. The app aims to change how fans experience basketball games by adding real-time AR overlays and interactive features.

With the Nreal Air glasses, users can see live game stats, player information, and instant replays directly in their view. The eye-tracking technology lets fans interact with the AR content just by looking at different elements, making it easy and engaging. This approach combines the thrill of live sports with the interactivity of AR, creating a deeper connection with fans.

‍Challenge

– Using Gaze Technology: Tracking and responding to eye movements accurately was challenging. We had to solve technical issues to make sure interactions were smooth and precise.

– Real-Time Performance: Showing real-time updates and overlays without lag needed strong data integration and performance optimisation to keep the experience smooth during live NBA games.

– User Learning Curve: Many NBA fans were new to AR and gaze technology, so we created clear and easy user flows to help them understand how to use the interface.

– Controlling the Interface via Mobile App: We made sure the AR interface could be easily controlled through the mobile app, which acted as a remote for the glasses. This required close coordination between the glasses and the app.

– Balancing Information and Visual Quality: We carefully managed the amount of information shown to avoid overwhelming users, while also keeping the high visual quality expected in NBA broadcasts.

Process

To address the challenges, I used a structured, user-focused design approach:
– Stakeholder Workshops and Interviews: I conducted workshops and interviews with NBA representatives, developers, and user experience experts to gather insights and understand the needs of all stakeholders.

– User Flow Mapping: I mapped out new user flows to make interactions simpler and clearer. This included designing straightforward paths for users to access live game stats, player information, and replays.

– Onboarding Process: I introduced a comprehensive onboarding process within the app to help users become familiar with AR and gaze technology. This included step-by-step tutorials and interactive guides to ease the learning process.

– Mobile App Integration: I designed the mobile app to act as a remote control for the Nreal Air glasses, enabling users to navigate AR content easily. This involved creating a seamless connection between the glasses and the app for enhanced control.

– Wireframing and Prototyping: I developed detailed wireframes and high-fidelity prototypes to visualise the new design and user flows. These prototypes were tested and refined based on user feedback.

– User Testing and Feedback: I conducted extensive user testing with a group of experienced users to validate the new design and flows. This involved surveys, usability testing, and feedback loops to ensure the app met user needs.

Outcome

Although the app is still in development, initial feedback and testing indicate promising results:
– Improved User Understanding: Preliminary user testing showed that the onboarding process and clear user flows significantly improved user understanding of AR interfaces and gaze technology.

– Enhanced User Experience: Test users reported a more intuitive and engaging experience, appreciating the seamless interaction between the mobile app and the Nreal Air glasses.

– Positive Stakeholder Feedback: Internal stakeholders, including NBA representatives and development teams, provided positive feedback on the app’s design, highlighting the effective use of gaze technology and the visually appealing UI.

– Reduced User Confusion: Early tests revealed a marked reduction in user confusion, with users easily navigating through the app and utilising its features without needing extensive support.

– Promising Engagement Metrics: Initial metrics from test users indicated high levels of engagement and interest, suggesting strong potential for widespread adoption upon release. These early indicators suggest that the AR app for the NBA, leveraging Nreal Air glasses and gaze technology, is on track to deliver a groundbreaking and user-friendly experience for basketball fans.