Wimbledon

Overview

The Virtual Hill is a digital experience that recreates the festive atmosphere of Wimbledon, the project was born during the pandemic when the annual Wimbledon tournament was cancelled, and the organizers wanted to find a way to engage with fans who were unable to attend in person. The Virtual Hill allows tennis enthusiasts from around the world to visit the hill virtually and immerse themselves in the tournament. Users can also access live match streams, mini-missions, triva quizzes, player interviews, and other content related to the tournament, creating a fully immersive and engaging experience.

Challenge‍

The main challenge was to create an immersive and engaging digital experience that would capture the essence of the real-life Wimbledon Hill and convey the excitement and festive atmosphere of the tournament from the confornt of their own homes. The design had to be highly user-centered, ensuring that the experience was intuitive and easy to navigate for all users, regardless of their technical proficiency. The design also needed to incorporate a range of interactive elements such as mini-games and trivia quizzes, as well as providing access to live match streams and player interviews. In addition to this, the project had the unique challenge of incorporating a multiplayer aspect, allowing users to engage with each other during the tournament and visit each other’s virtual blankets to compare their earned items.

Process

I conducted user research and analyzed user behavior to better understand the needs and preferences of tennis fans. Based on my research findings, I created wireframes and prototypes of the digital experience, taking into account both the aesthetic design and the user flow.

I collaborated closely with the development team to ensure that the design was feasible and could be implemented efficiently. The project also presented the unique challenge of incorporating a multiplayer aspect, where users could interact with each other in the tournament and visit each other’s virtual blankets to compare won items. To tackle this challenge, I make sure that I have regular meetings with the development team to ensure a seamless multiplayer experience. Throughout the process, I conducted user testing to gather feedback and make iterative improvements. The end result is a fully immersive and engaging digital experience that captures the essence of the iconic Wimbledon Hill, while also providing a unique and exciting way for tennis fans to experience the tournament from anywhere in the world.

Outcome

Over the course of the Wimbledon tournament, The Virtual Hill platform garnered over 1 million unique visitors from around the world. – Users spent an average of 15 minutes on the platform per session, with over 50% returning to the platform at least once a day. – The platform saw a 30% increase in user engagement during the men’s and women’s singles finals, with users participating in live polls and games related to the matches. – Social media integration helped boost user engagement, with over 20,000 social media posts generated using the platform’s hashtag during the tournament. – The Virtual Hill project received widespread media coverage, with over 50 online and offline publications featuring the platform in their coverage of the Wimbledon tournament.